Saying that social media is “popular” is an understatement.
In 2020, there were over 3.6 billion social media users worldwide, and that figure is only growing. The ease of accessibility and a large, diverse audience make social media an excellent digital marketing tool.
In fact, more than 90% of US businesses currently use social platforms for marketing purposes.
If done correctly, social media marketing can be an effective way to …
- Build a following.
- Deliver curated content to relevant audiences.
- Attract leads.
- Generate sales.
But you need a strategic approach to social marketing to see those kinds of results.
In this article, we’ll cover how to set your marketing goals, how to engage with your audience, and how to grow your remodeling business through social media marketing.
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Social Media for Remodelers
Here are 5 practical tips to effectively market your remodeling business.
1. Set social media goals and objectives
What do you hope to gain by promoting your business on social media?
Perhaps you’d like to …
- Attract new clients.
- Share an idea.
- Create interaction with customers and prospects.
- Spread brand awareness.
- Generate more foot traffic.
There are no wrong answers here. Any of the above could lead to business growth. But each of these options will require a different approach.
If you’re trying to close new remodeling deals, you may want to focus on paid ads. If you’re trying to get conversations going, you’ll want to ask questions that matter to your audience. If you’re trying to learn about your customer base, you may want to incorporate customer surveys.
Decide what you want to accomplish first so all your plans align with that goal.
2. Research the competition
Some remodelers have done a good job of staying current as new digital marketing options have come online. Some haven’t.
Because you likely have competitors who aren’t using social media yet, this could be a good chance to get a leg up on the competition.
Start by finding out what your competitors in the remodeling niche are doing. Look up your competitors on popular social media platforms, like Facebook and Instagram. If you don’t find them there at all, take note. If they have a social media presence, look at their feeds.
How often do they post? What kinds of things do they post? Do they have followers? Are their followers interacting with them?
If you see someone doing something that works, feel free to borrow their great marketing ideas and add a unique twist of your own.
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3. Choose the right platform
There are dozens of social networking apps and websites with immense marketing potential. You’ll likely want to focus on just two: Facebook and Instagram.
If you only have time to market on one social media platform, go with Facebook. The social media giant leads the pack with 2.8 billion monthly active users.
4. Create engaging and interactive social content
Both organic and paid social marketing campaigns revolve around content.
Create high-quality content that intrigues, captivates and inspires your audience. You can post about ongoing remodeling projects or any new and exciting things happening in the industry.
Don’t forget to include videos and images in your posts to make them more engaging.
Always take the time to interact with your audience through comments and direct messaging. While doing so, remember not to sound blatantly promotional or too desperate for a sale.
Let the CTAs (sales-speak for “call to action”) flow naturally.
5. Measure success with analytics
Track your marketing performance to ensure you’re getting the best results.
Most social media platforms have analytics tools to measure specific metrics such as engagements, impressions, likes and mentions. Keep an eye on these key performance indicators to determine the ROI—especially if you choose to go with paid advertising.
Finishing Up
No matter the size of your business, social media marketing can help you connect with your audience, establish an online presence, and drive traffic to your business.
The tips we’ve discussed here only touch the basics—there is a lot more to social marketing. But don’t worry if it all sounds too overwhelming.
You can always start small and build your social media influence over time.
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